the united nations estimates some 796 million people are currently electorate, and therefore excluded from access to many tools for personal and economic development. on average, 79% of the world population can read and write. this average is distributed very differently across the world's major regions. almost all europeans can read. in asia, the middle east, and sub-saharan africa are struggling to reach similar levels. across the board, women and girls have a harder time in getting access to education. some 70 million children are currently not going to school. india has done reasonably well in boosting literacy rates since independence. yet, there are entire slums were few children are able to read. the indian entrepreneur britsch kothari want to change that. he uses the power of bollywood, an approach that seems to be working. >> there is a heartfelt love for india here. we are in gulbai tekra in the western state of gujarat. there is one thing that people your passionate about, indian films, especially films with songs. brij kothari has capitalized on that with a smart business